Woman Zoom Pose
Woman Zoom Pose

©2025

UI/UX*

Hi, I am Boryana, your strategic UX Partner for Digital Solutions with over 6 years of experience in the field.

Hi, I am Boryana, your strategic UX Partner for Digital Solutions with over 6 years of experience in the field.

Meet Your UX Partner

Freelance UX Designer (Remote) specializing in conversion-focused, data-driven design. I craft seamless experiences that engage users and drive business growth.

Designing For Impact

Whether you're optimizing UX, enhancing conversions, or refining digital experiences, I collaborate with businesses to design solutions that captivate, convert, and grow.

My Commitment

I design solutions that are visually compelling and highly functional. Every data point tells a story, and I’m committed to turning insights into seamless user experiences.

Fragrance Bottle
Shoes
Bag

My Process

(From Insight to Impact —  02)

©2025

01
Discovery & Strategy

Every project starts with understanding. I dive into business goals, user needs, and competitive insights to define a strong foundation. Through research, usability audits, and strategic planning, I ensure that every design decision is rooted in data and user behavior.

02
Prototyping & Validation

Turning insights into action, I create wireframes, prototypes, and high-fidelity designs. Through usability testing and iterative refinement, I shape intuitive experiences that align with both user expectations and business objectives.

03
Launch: Optimisation & Growth

UX doesn’t end at launch. I analyze real user behavior, conduct A/B testing, and refine interactions to improve engagement and conversions. Continuous iteration ensures the experience evolves to meet business goals and user needs.

Man Side View

Work

(Selected Work — 03)

©2025

Portfolio

Selected Work

Explore a selection of UX projects where data-driven design meets intuitive user experiences. Each project is built on research, strategy, and a focus on real user needs.

Here are some of the tools I use on a daily basis:

  • Logo
  • Logo
  • Logo
  • Logo

My Services

(Services — 04)

©2025

My
Services

From UI- to UX Design to Growth Strategy, I transform digital experiences to help businesses scale with intuitive, data-driven, and conversion-focused design.

Key Benefits:

Higher conversion rates, reduced bounce rates

Higher conversion rates, reduced bounce rates

A polished, professional brand presence

A polished, professional brand presence

Future-proof & scalable design

Future-proof & scalable design

Better user satisfaction & engagement

Better user satisfaction & engagement

Man Wearing Glasses

User Experience Design

User Research | Wireframing | User Flow Optimization

Man Wearing Glasses

User Experience Design

User Research | Wireframing | User Flow Optimization

Coffee Pack

User Interface Design

Interface Design | Prototyping | Design Systems

Coffee Pack

User Interface Design

Interface Design | Prototyping | Design Systems

Cream

UX Design Audits

Usability Testing | Heuristic Evaluation | Accessibility

Cream

UX Design Audits

Usability Testing | Heuristic Evaluation | Accessibility

Bottle

CRO (Conversion Rate Optimization)

A/B Testing | Heatmaps | Funnel Optimization

Bottle

CRO (Conversion Rate Optimization)

A/B Testing | Heatmaps | Funnel Optimization

Woman Side Pose

Voices About Me

(Testimonials — 05)

©2025

Testimonials

What Clients & Colleagues Say

I’ve worked with top brands, agencies, and entrepreneurs to craft impactful, user-centered experiences. Here’s what some partners and colleagues say about working with me.

Boryana's UX work is outstanding and her work ethic is nothing but stellar. She exceeded expectations in our web redesign, impressing me with her attention to detail, creative vision, and ability to seamlessly incorporate feedback.

Atanas Bakalov

CEO

Knowdeon, Berkeley, California

Man

Very grateful for the lessons, insightful feedback & encouragement Boryana provided throughout the CareerFoundry UI Design Program. Her expertise made learning inspiring and helped me grow as a designer in ways I couldn’t have achieved alone.

Janica Schäffer

UI/UX Designer | Art Director

CareerFoundry Student, Berlin

Woman

Boryana was an invaluable team player at TravelClick, always willing to help and share her expertise. She became a mentor to me, and I learned so much from her generosity, knowledge, and support.

Antony Medina

Web Designer

TravelClick, Barcelona

Frequently Asked Questions

01

What is your end-to-end UI/UX design process?

02

How do you use research to inform your design decisions?

03

How do you balance business objectives with user needs?

04

How do you ensure seamless collaboration with developers and product teams?

05

How do you ensure your designs are accessible and inclusive?

06

Can you share how your designs impact business outcomes?

07

What industries and platforms do you have experience with?

Woman

Blog

(UX Trends — 08)

©2025

Latest Blog Articles

UX Perspectives
& Trends

Explore my blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.

Let's Work Together

(Work Together — 09)

©2025

Contact Now

Contact Me!

Have a project in mind? Reach out—I’d love to help bring your vision to life!

Dedicated and responsive support

Dedicated and responsive support

Remote and globally available

Remote and globally available

Woman Zoom Pose
Woman Zoom Pose

©2025

UI/UX*

Hi, I am Boryana, your strategic UX Partner for Digital Solutions with over 6 years of experience in the field.

Meet Your UX Partner

Freelance UX Designer (Remote) specializing in conversion-focused, data-driven design. I craft seamless experiences that engage users and drive business growth.

Designing For Impact

Whether you're optimizing UX, enhancing conversions, or refining digital experiences, I collaborate with businesses to design solutions that captivate, convert, and grow.

My Commitment

I design solutions that are visually compelling and highly functional. Every data point tells a story, and I’m committed to turning insights into seamless user experiences.

Fragrance Bottle
Shoes

My Process

©2025

01
Discovery & Strategy

Every project starts with understanding. I dive into business goals, user needs, and competitive insights to define a strong foundation. Through research, usability audits, and strategic planning, I ensure that every design decision is rooted in data and user behavior.

02
Prototyping & Validation

Turning insights into action, I create wireframes, prototypes, and high-fidelity designs. Through usability testing and iterative refinement, I shape intuitive experiences that align with both user expectations and business objectives.

03
Launch: Optimisation & Growth

UX doesn’t end at launch. I analyze real user behavior, conduct A/B testing, and refine interactions to improve engagement and conversions. Continuous iteration ensures the experience evolves to meet business goals and user needs.

Man Side View

Work

©2025

Portfolio

Selected Work

Explore a selection of UX projects where data-driven design meets intuitive user experiences. Each project is built on research, strategy, and a focus on real user needs.

Here are some of the tools I use on a daily basis:

  • Logo
  • Logo
  • Logo
  • Logo

My Services

©2025

My
Services

From UI- to UX Design to Growth Strategy, I transform digital experiences to help businesses scale with intuitive, data-driven, and conversion-focused design.

Key Benefits:

Higher conversion rates, reduced bounce rates

A polished, professional brand presence

Future-proof & scalable design

Better user satisfaction & engagement

User Experience Design

User Research | Wireframing | User Flow Optimization

User Interface Design

Interface Design | Prototyping | Design Systems

UX Design Audits

Usability Testing | Heuristic Evaluation | Accessibility

CRO (Conversion Rate Optimization)

A/B Testing | Heatmaps | Funnel Optimization

Woman Side Pose

Voices About Me

©2025

Testimonials

What Clients & Colleagues Say

I’ve worked with top brands, agencies, and entrepreneurs to craft impactful, user-centered experiences. Here’s what some partners and colleagues say about working with me.

Boryana's UX work is outstanding and her work ethic is nothing but stellar. She exceeded expectations in our web redesign, impressing me with her attention to detail, creative vision, and ability to seamlessly incorporate feedback.

Atanas Bakalov

CEO

Knowdeon, Berkeley, California

Man

Very grateful for the lessons, insightful feedback & encouragement Boryana provided throughout the CareerFoundry UI Design Program. Her expertise made learning inspiring and helped me grow as a designer in ways I couldn’t have achieved alone.

Janica Schäffer

UI/UX Designer | Art Director

CareerFoundry Student, Berlin

Woman

Boryana was an invaluable team player at TravelClick, always willing to help and share her expertise. She became a mentor to me, and I learned so much from her generosity, knowledge, and support.

Antony Medina

Web Designer

TravelClick, Barcelona

Frequently Asked Questions

What is your end-to-end UI/UX design process?

How do you use research to inform your design decisions?

How do you balance business objectives with user needs?

How do you ensure seamless collaboration with developers and product teams?

How do you ensure your designs are accessible and inclusive?

Can you share how your designs impact business outcomes?

What industries and platforms do you have experience with?

Woman

Blog

©2025

Latest Blog Articles

UX Perspectives
& Trends

Explore my blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.

Let's Work Together

©2025

Contact Now

Contact Me!

Have a project in mind? Reach out—I’d love to help bring your vision to life!

Dedicated and responsive support

Remote and globally available

Woman Zoom Pose
Woman Zoom Pose

©2025

UI/UX*

Hi, I am Boryana, your strategic UX Partner for Digital Solutions with over 6 years of experience in the field.

Meet Your UX Partner

Freelance UX Designer (Remote) specializing in conversion-focused, data-driven design. I craft seamless experiences that engage users and drive business growth.

Designing For Impact

Whether you're optimizing UX, enhancing conversions, or refining digital experiences, I collaborate with businesses to design solutions that captivate, convert, and grow.

My Commitment

I design solutions that are visually compelling and highly functional. Every data point tells a story, and I’m committed to turning insights into seamless user experiences.

Fragrance Bottle
Shoes
Bag

My Process

(From Insight to Impact —  02)

©2025

01
Discovery & Strategy

Every project starts with understanding. I dive into business goals, user needs, and competitive insights to define a strong foundation. Through research, usability audits, and strategic planning, I ensure that every design decision is rooted in data and user behavior.

02
Prototyping & Validation

Turning insights into action, I create wireframes, prototypes, and high-fidelity designs. Through usability testing and iterative refinement, I shape intuitive experiences that align with both user expectations and business objectives.

03
Launch: Optimisation & Growth

UX doesn’t end at launch. I analyze real user behavior, conduct A/B testing, and refine interactions to improve engagement and conversions. Continuous iteration ensures the experience evolves to meet business goals and user needs.

Man Side View

Work

(Selected Work — 03)

©2025

Portfolio

Selected Work

Explore a selection of UX projects where data-driven design meets intuitive user experiences. Each project is built on research, strategy, and a focus on real user needs.

Here are some of the tools I use on a daily basis:

  • Logo
  • Logo
  • Logo
  • Logo

My Services

(Services — 04)

©2025

My Services

From UI- to UX Design to Growth Strategy, I transform digital experiences to help businesses scale with intuitive, data-driven, and conversion-focused design.

Key Benefits:

Higher conversion rates, reduced bounce rates

A polished, professional brand presence

Future-proof & scalable design

Better user satisfaction & engagement

Man Wearing Glasses

User Experience Design

User Research | Wireframing | User Flow Optimization

Coffee Pack

User Interface Design

Interface Design | Prototyping | Design Systems

Cream

UX Design Audits

Usability Testing | Heuristic Evaluation | Accessibility

Bottle

CRO (Conversion Rate Optimization)

A/B Testing | Heatmaps | Funnel Optimization

Woman Side Pose

Voices About Me

(Testimonials — 05)

©2025

Testimonials

What Clients & Colleagues Say

I’ve worked with top brands, agencies, and entrepreneurs to craft impactful, user-centered experiences. Here’s what some partners and colleagues say about working with me.

Boryana's UX work is outstanding and her work ethic is nothing but stellar. She exceeded expectations in our web redesign, impressing me with her attention to detail, creative vision, and ability to seamlessly incorporate feedback.

Atanas Bakalov

CEO

Knowdeon, Berkeley, California

Man

Very grateful for the lessons, insightful feedback & encouragement Boryana provided throughout the CareerFoundry UI Design Program. Her expertise made learning inspiring and helped me grow as a designer in ways I couldn’t have achieved alone.

Janica Schäffer

UI/UX Designer | Art Director

CareerFoundry Student, Berlin

Woman

Boryana was an invaluable team player at TravelClick, always willing to help and share her expertise. She became a mentor to me, and I learned so much from her generosity, knowledge, and support.

Antony Medina

Web Designer

TravelClick, Barcelona

Frequently Asked Questions

01

What is your end-to-end UI/UX design process?

02

How do you use research to inform your design decisions?

03

How do you balance business objectives with user needs?

04

How do you ensure seamless collaboration with developers and product teams?

05

How do you ensure your designs are accessible and inclusive?

06

Can you share how your designs impact business outcomes?

07

What industries and platforms do you have experience with?

Woman

Blog

(UX Trends — 08)

©2025

Latest Blog Articles

UX Perspectives
& Trends

Explore my blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.

Let's Work Together

(Work Together — 09)

©2025

Contact Now

Contact Me!

Have a project in mind? Reach out—I’d love to help bring your vision to life!

Dedicated and responsive support

Remote and globally available